Plan for the unexpected! Predict how your business will behave in 5 years! Know the future damnit!
These are common nuggets of supposed wisdom broadcasted heavily from the business world.
Unfortunately, wasting precious hours “predicting” the future is a significant waste of time.
Certainly there’s tremendous value in sketching a map. But the trap of mistaking planning for movement is notorious for paralyzing unsuspecting entrepreneurs.
With an onslaught of variables continuously affecting your world, the pursuit of perfect prediction is silly.
The greatest way to plan for the unexpected is by developing the culture, art, and attitude of thinking on your feet.
Weave an outline sure, but don’t forget fluidity determines whether or not you survive.
For as the great Mike Tyson once said ” Everyone has a plan until they get punched in the face.”