Outline for Content Marketing Essentials

The other day, I shared I was working on a crash course for those looking to better understand content marketing.

Here's what I have so far in terms of a general outline for the course.

What is content marketing?
Should you invest time and money in content marketing?
The missing ingredient of most content marketing efforts.
How to make content marketing work for you.
Types of content marketing and where you should focus
Developing your voice
Myths of content marketing
The importance of long term thinking
How to add value to your audience
Brands that do content marketing well
Why content marketing works for "boring" industries.
The content marketing checklist
How often should you produce content?
Why you don't have to be a good writer to produce great content.

The course will initially be priced at $49 and includes videos, worksheets and more.

Anything I'm missing? Let me know!