Just Because You Can

Doesn't mean you should.

As entrepreneur Gary Vaynerchuk likes to say, "marketers ruin everything."

I was reminded of this simple fact when scrolling my LinkedIn today.

Here an CEO of a company decided their best use of their time was to write in a shape of a diamond. Or rather have one of their assistants post on their behalf.

The last 12-18 months has been an absolute gold mine for driving traffic and awareness on LinkedIn, but internet pollution like this is not healthy for anyone

Sure you may get a few likes and shares, but at what cost?

While it may be tempting to pursue the quick win, demand better. Be better.