Business As Usual

It's not often the world is faced with dealing with an unprecedented pandemic at scale.

For many, including myself, this is completely uncharted territory. Will things ever go back to "normal?"

How do the events of today effect your job, relationships, and your health?

We are just in the beginning stages of realizing the long term affects of this "black swan."

Should you change the way you do business? Should you stop pushing for a sale?

The answer of course, is no.

Hiding behind the pandemic benefits no one.

If you are building a business, service, or product that genuinely benefits the rest of the world, now is the time to double down.

Of course, you want to demonstrate empathy. Of course, you want to keep things in perspective. Using sleazy headlines to get opens is always a bad idea.

But don't let an "invisible enemy" take the things that matter to you most.

Stay home. Wear a mask. But keep shipping.

Now is the time for you to step up and lead.